Ugly Food Part II

Good morning friends of Care and Share!

You maybe remember our What’s in the Warehouse post that featured the gigantic carrots. Today, we are featuring some tiny pears!

Can you believe these cute little things are not fit to be sold in a grocery store?

Ugly, or wonky, or inglorious, or naturally imperfect food, is food that is too big, too small, bruised, misshapen…in other words, less than appealing to the eye. Unfortunately, consumers shy away from ugly food, so grocers won’t even put it on their shelves. This is a MAJOR contributor of food waste in the U.S. and Europe.

We are producing and throwing away more food than ever before, while more and more people are struggling with hunger.

To combat this problem, Intermarché, the third largest supermarket chain in France, decided to sell imperfect fruits and vegetables in grocery stores for 30% cheaper than their more attractive counterparts.

Watch this short video to find out how this massive campaign, called Inglorious Fruits and Vegetables, worked.

If you are as passionate about food waste as we are, please share this blog, eat ugly fruits and vegetables, and think about launching an Inglorious campaign in your own community.

Thanks for reading!

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